5 Questions to Ask When Choosing a B2B Ecommerce Platform

If you are a distributor or manufacturer and you have not yet adopted B2B ecommerce, you have a lot to catch up.

According to a recent Accenture report, 65 percent of B2B business owners have already integrated their sales channels to support customers and online purchasers in all B2B ecommerce transactions.

When companies start to consider possible B2B ecommerce software solutions, it may be difficult to know where to start.

Some companies use B2C ecommerce platforms and try to modify them for B2B. Others are investing in expensive on-site solutions, while some are opting for more flexible Software-as-a-Service (SaaS) solutions.

Choosing the Right B2B Ecommerce Platform: 5 Questions to Ask

1.What your business (online store) needs to get out of the platform?

Having a clear understanding of the objectives of the implementation of B2B ecommerce software will guide you through the screening process so that you can find out exactly what you are looking for in the B2B ecommerce software.
If you want customers to be able to place orders from the aisle of their store and keep in touch with them on new product add-ons, promotions, etc ., you may be looking for a B2B ecommerce software supplier that also provides you with a mobile component.
It is also important to think about all the features specific to B2B you want on the platform. Is the platform designed for B2B transactions? Can you offer custom prices or custom discounts? Will the checkout process include the possibility of adding shipping dates and checking the seller?
While you may have considered a B2C ecommerce software solution for your B2B store, you may find that it is not able to meet the needs of your B2B business. And one last tip on this topic is, have you considered the market you are looking to reach for? For example if you want to expand your market to, let’s say, the United Kingdom, have you wondered How to choose the best B2B ecommerce platform in the UK? Is the platform good enough to have all the features needed to make the next step and start selling abroad?

2. What IT resources you prefer for the maintenance of your B2B platform?

There are currently different ecommerce B2B software delivery models available for businesses, which may require more or less resources during the implementation process, as well as different levels of maintenance. Some companies with large IT resources decide to develop and host their own solutions, while others license software and host IT internally. Others work with SaaS (Software-as-a-Service) B2B ecommerce software vendors who take care of web hosting, maintenance, and etc. For small and medium-sized enterprises with fewer IT resources, the SaaS approach minimizes start-up costs and risks, while maintaining stability and flexibility. Even large companies at the corporate level are considering SaaS providers to free up their own resources and simplify their business operations.

4. Conversion rate optimization:

Integration is important for the success of your business.

You will need to integrate your platform with an Enterprise Resource Planning ( ERP ) or accounting system.

The question you need to ask yourself at this point is How can you combine your ecommerce and sales channels to ensure maximum visibility in your customers ‘orders?

Understanding your technical environment and how you plan to integrate B2B ecommerce software into the environment is essential.

4. How does the pricing model work?

When considering the price of a B2B ecommerce software provider, you should take a look at the pricing plan.

Some sellers focus on value-based pricing structures, charging as a percentage of sales or by the number of orders. Others charge a lot of additional costs for servers, bandwidth, certain functions, etc.

5. What is the vision of the B2B ecommerce software provider for the future?

It is important to know where the technical trajectory of the B2B ecommerce vendor is heading. Why?

Well, because you can not only to determine whether certain features will be available at the bottom of the line but also to find out whether the vendor’s vision will be in line with yours.

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